Mobile Web Sites are important but they do not replace
the need for Mobile Apps for the following reasons:
Benefits for Patients – They’ll receive:
Having said that there are many different aspects or components that make up the entire picture in regards to the approach and the “tools” required to take your marketing efforts to the next level.
As dental offices become aware of the growing importance of mobile marketing, many are still in the dark to as to what it actually is, how it works and what the actual benefits of mobile marketing are.
Did you know that App names are just like Domain names?
Once a practice gets that name you will never be able to have it.
Start today and claim you name NOW!
Apps are much faster. It takes a second to launch a Mobile App. Where It can take up to several minutes for a Mobile Web site to load in an area with bad reception and no WiFi.
Benefits for having an App for your practice:
So what about having an app for your practice?
Most people can easily understand the importance of having a mobile website. With over 60% of local Internet searches done on mobile devices, (2013) it’s a no brainer as to why a dental offices would want to offer a good mobile experience.
Return On Investment.
Many dental offices spend a fortune on mail outs and other traditional advertising. Over time with a proper marketing strategy, it has been proven that businesses over time can start to decrease spending on mail outs and other expensive advertising. As more and more people download your company’s app, the more people you can reach out to directly with offers through push notifications without the huge costs and efforts required through traditional methods.
Think about it, if your practice sends out flyers to the same customer base multiple times a year that can cost a small fortune, literally into the thousands of dollars per mail out.
Now imagine over time as more and more people download your app, you can start reaching them instantly with push notifications instead, without any extra cost and with much less effort and time. This idea can be applied to newspaper ads, magazine ads and any other traditional marketing methods, resulting in much lower costs as you can reduce the amount of traditional advertising required as your app base grows.